Concept Testing A description of concept testing, a research method used to determine the marketability of a certain product. www.authenticresponse.com/market-research-resources/glossary/concept-testing
KL Communications KL is a full-service market research firm that specializes in building and managing online communities and panels. KLC offers clients a full range of research services for each individual project. www.klcommunications.com/
Polaris Marketing Research Company A full-service marketing research company specializing in customer satisfaction survey programs, loyalty measurement programs, lost customer analysis, interviewing and data collection. www.polarismr.com/
